Response Database

The Norcon Marketing Response Database - This category of lists includes many thousands of different files. Many of the lists include buyers of specific products and services. Others include requests for information.

Most of the lists include mail order buyers of products and services. Many others include requests for information. These responses come from all forms of media such as magazines and newspaper ads, direct mail solicitation by catalog, circulars or letters, radio, TV, the Internet and telephone.

These response databases may contain a few thousand to millions of names. The one common characteristic is that the person has taken action to actually contact the advertiser. Generally, a response database requires a sample mailing piece or telemarketing script to determine if it is a competitive offer.

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You would use response databases when you need proven responders to maximize sales. Generally these buyers with a track record of purchasing history are more responsive to marketing offers.

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